St Pete Pride

Challenge

Going into its 20th year, St Pete Pride needed a new brand and website in order to attract bigger sponsorship dollars and to show the community their true commitment to inclusivity and intersectionality.

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Impact

Mile End Digital created a stand-out new brand to reflect how St Pete Pride is evolving and moving in a more intentional direction – in its programming, its creative, and its positioning within the community of St Pete. Every single touchpoint was built to reflect this new direction – from the overall messaging to the very first impression we’re making with website.

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Project Components

• New brand guidelines
• Development a new mission statement.
• Designed, built, and launched a new website
• Volunteer, sponsorship, and e-commerce custom integrations

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