Dr. Emy Tafelski

Summary:

Emy Tafelski, a dynamic spiritual guide and former therapist, approached Mile End Digital to create a brand that resonates with her unapologetically bold and soul-based approach to healing. Emy's former branding was too narrow, focusing on healing from loss which often translated to grief. She wanted a major shift to reflect her authentic self and reach women who feel constrained by societal expectations.

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Impact:

Mile End Digital redefined Emy's brand to embody her spirit as a badass spiritual rebel. We crafted a powerful new brand identity that mirrors her transformative approach, enabling Emy to attract women seeking a deeper connection with their authentic selves. By designing a vibrant new website and a clarified message, Emy now successfully connects with those who are not just looking for change but are ready to break free from societal molds.

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Project Components: 

• Full brand identity, messaging, positioning
• Squarespace website design and launch
• Content strategy, social media templates and content training
• Lead magnet development with email automations
• Brand styling and photoshoot

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Brand Visibility Package: 

Brand Explorer Roadmap + Mission Maverick Package