Bleu Tulip Brand Strategy
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By creating a new brand for this D.C based home organizer and stager, she was able to
launch her dream business!

A home organizer, stager, and interior curator in the greater Washington D.C. area had been working on her side-hustle for a few years and was ready to forge out on her own.

As an experienced marketer, she needed someone to work with her in a collaborative way to get her brand just right so that she could launch her business with a splash!

The Challenge

As a new business, we were starting from scratch on everything, from brand identity to her digital presence.

We worked with the client through a series of brand discovery workshops and brainstorming sessions to develop not just her logo, but the foundation for her brand’s voice and purpose. It’s classy without being stuffy; knowledgeable and still approachable.

The Result

Project Components

  • Branding Workshop
  • Brand Kit With Logo, Logo Variations, Colors, Fonts, and Moodboard
  • Brand Guidebook Containing Messaging, Voice, Values, and Visual Brand Identity Standards
  • Social Media Profile Setup: Facebook and Instagram
  • Branded Social Media Templates
  • Website Consulting with Collaborative Work Sessions
  • Technical Integrations for Website (Calendar Scheduling, CRM Setup)
  • Google My Business Verification
  • Baseline SEO

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