My Espresso Shop is an online retailer for high-end espresso machines and accessories for home or commercial use. They already had a great Shopify e-commerce site but sales had dipped over the past 6 months.

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They came to us to set up a full digital advertising campaign to help them increase their online revenue.

The campaigns for this were complex to set up - there are a lot of moving parts, from Shopify to Google and Facebook. Once we got everything working together, the campaign took off!

Project Components

• Google Search Marketing
• Google Shopping Ads (Merchant Center)
• Facebook and Instagram Ads with Custom Audiences
• Facebook Catalog Setup
• Shopify Integrations
• Analytics and Reporting with Custom Dashboard
  

In a year-over-year comparison, during a period when they were running ads with a different agency, My Espresso Shop saw: 

83% increase in online revenue 

3x improvement in conversion rate

For an overall ROAS of 9:1
(for every $1 they spent on ads, they made $9)