My Espresso Shop Digital Ad Campaign
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By creating custom audiences and ads for this online retailer, we nearly doubled their online sales!
01
Summary

My Espresso Shop is an online retailer for high-end espresso machines and accessories for home or commercial use. They already had a great Shopify e-commerce site but sales had dipped over the past 6 months.

They came to us to set up a full digital advertising campaign to help them increase their online revenue.

02
The Challenge

The campaigns for this were complex to set up - there are a lot of moving parts, from Shopify to Google and Facebook. Once we got everything working together, the campaign took off!


Project Components

  • Google Search Marketing
  • Google Shopping Ads (Merchant Center)
  • Facebook and Instagram Ads with Custom Audiences
  • Facebook Catalog Setup
  • Shopify Integrations
  • Analytics and Reporting with Custom Dashboard
03
The Result

In a year-over-year comparison, during a period when they were running ads with a different agency, My Espresso Shop saw: 


83% increase in online revenue 

3x improvement in conversion rate

For an overall ROAS of 9:1
(for every $1 they spent on ads, they made $9)


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